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Webcasts are like other forms of traditional broadcasting but use the internet to stream a media presentation live or asynchronously (i.e. on-demand). Webcasting is very convenient for presentations that are more one-way like a company giving a stakeholder presentation or holding learning seminars for example. Colleges and universities that have had to go full-scale with their virtual and online courses are also using webcasts for both pre-recorded and live lectures/presentations.

Webcasting is important because it means organizations can host a virtual event and reach people around the world instead of doing a bunch of in-person regionalized ones. Webcasts are different from other online solutions like virtual meetings and webinars in that the former is more of a presentation format (usually live) and for a presumably larger audience, while the latter allows for interaction and likely consists of a smaller, more participative audience. At Baldwin Audio/Visual Solutions, our virtual webcasting solutions allow for:

  • On-line registration forms with password protection, custom URL, and branded webcast page 
  • Custom mutli-view layouts, lower third name display, and branded virtual backgrounds
  • HD video and audio streaming (broadcasting to Facebook and YouTube live accounts as well)
  • Ability to incorporate virtual meetings and interactivity (live polls, moderated Q&A, etc.)
  • Adaptive bit-rate to improve streaming for slower connections
  • Closed captioning, multi-lingual broadcasting, simultaneous interpretation
  • Live technical support staff and pre-event testing

There are many different examples of events that can make uses of webcasts, especially with the current COVID-19 situation, to maximize the reach of their message while keeping colleagues and clients safe. We’ve broken down these examples into the following five categories:

  • Business relations and presentations: Webcasts provide a professional experience with secure logins allowing you to still maximize but also control who is in attendance for important business updates or product launches.
  • Educational purposes: From delivering lectures to both internal employee and external customer/client training programs, webcasts can be leveraged for both live and on-demand education sessions and courses (even virtual graduation ceremonies).
  • Marketing and generating interest: Sometimes a presentation is about being seen or creating a buzz and the marketing potential with virtual webcating is even more pronounced given the wide range of integrated data collection and interactive feedback tools availble.
  • Organizational communications: Webcasts are a great and engaging way for professionals to deliver company information (e.g. onboarding new hires, updates to benefits packages, etc.) 
  • Virtual conferences: Given the nature of COVID-19, in-person conferences, and tradeshows have gone digital with their events using a combination of virtual meetings and webcasting to perform keynote presentations with breakout sessions that follow.

Baldwin provides end-to-end servicing of webcasting events, handling the logistics, broadcasting, and more. Our professional servicing lets you stay focused on your presentation content without having to worry about any tech troubles! Contact us today to learn more about our webcasting and other virtual solutions.

Please click here to read Part 2: https://baldwinav.com/top-5-reasons-why-you-should-be-webcasting/