Canadian Blood Services
Venue
Canadian Blood Services Head Office
Client
Canadian Blood Services
Date
September 27th, 2023
Event Topic
25th Anniversary & Employee Recognition Awards
“I just want to extend my gratitude to your team for delivering a flawless event this week. Everything rolled out so well and we’ve had nothing but great feedback from employees (and most importantly, our CEO). We couldn’t have done this without you and look forward to working with you again!”
The Challenge
For the organization’s 25th anniversary, Canadian Blood Services wanted to provide employees with a broadcasted event to mark the occasion along with an employee recognition awards show. With a dispersed national workforce tuning in along with a secondary in-person component, a creatively infused hybrid event solution was needed to mark the occasion.
The Solution
Baldwin built a studio set, transforming the CBS head office lobby into the event venue with custom video mapping setups and a live camera crew to capture all the magic. The hybrid event approach allowed employees from the Ottawa area offices to attend the event in person while an HD stream was provided for the more than 4,000 employees across the country.
Overview: Canadian Blood Services was throwing a 25th-anniversary party consisting of a broadcasted main event and a secondary employee recognition awards event (that was not broadcast)
Broadcast: Baldwin’s creative services team from Montreal supplied a five-camera setup to capture the event for the live audience and post-event materials
Crew: An eight-person team was required to operate the event, consisting of a camera director, three camera operators, an audio technician, a webcast technician, a lighting technician, and a video mapping technician
Visuals: Baldwin built a studio/event set that transformed their head office lobby into the event venue and designed a custom video mapping setup to enhance the event visuals
Redundancy: Baldwin provided redundant video and audio streams to multiple backup systems to ensure there was a failover option available at all times
Setup & Rehearsal: The event took a day to set up and rehearse before being streamed internally on the Canadian Blood Services private intranet
Content: The event format consisted of an address from the CEO, fireside chat with executives/ stakeholders, and curated photos and videos to showcase the 25 year history of CBS
Audience: The event included a live audience of Ottawa office staff, was shot in 4K resolution and was streamed to all Canadian Blood Services employees across the country (4,000+ staff live & virtual)