The COVID-19 pandemic has increased the urgency with which people are having to shift practices online and use virtual event solutions. There are a lot of different examples of events that can be done as a webcast as we’ve previously seen. Now, we’d like to make the argument why you should be webcasting — beyond heightened safety. In short, through webcasting, organizations can still give their attendees that same professional event experience, only virtually!
1. Accessibility (beyond the pandemic)
We currently find ourselves in a situation that makes physical events impossible or with very few people compared to normal. Obviously, virtual solutions like webcasts enable the possibility for events to still happen. Beyond this however, webcasts remove other barriers associated with physical events. These barriers could range from a disability to a simple lack of travel resources. Webcasting makes your event accessible to anyone with an internet connection or smartphone in addition to things like closed captioning and simultaneous interpretation options.
2. Extend your event’s reach
As noted, the fact that webcasts allow your content to be viewed across devices wherever there’s an internet connection means the world is within grasp. Webcasts are designed to reach large audiences since they are not confined to the limits of physical event space. As a result, you can scale your audience by creating more demand for your event. You can also take the approach of targeting a specific group or audience for your event, but again, without having to bring them to a specific location. Webcasts can also be made available after a live event for on-demand consumption (more on that later).
3. Save time and money… even make some!
It’s no secret that in-person events are expensive. Regardless of whether it’s a big client-facing event or internal training, there’s travel, hotel, food, and event costs that begin to add up quickly. Webcasts make your event more affordable for yourself and others — a true win-win! The online nature of the event also allows you to see data on who attended, how long they stayed, what content they engaged with, questions they submitted, etc. This data means you can identify prospects and leads easier. Between the lowered cost of hosting, the ability to have more people attending, and the added data capture potential… webcasts are clearly a lucrative solution.
4. Store and share knowledge easier
Since webcasts are done online, they act as a convenient and reliable way of recording and storing presentations and information that can easily be shared with others. Reading a summary or worse, the minutes, is not the same as being able to replay the event. The on-demand version can even be made more useful with chaptering, adding keywords, etc. Viewers can easily search and find the sections of the webcast they are interested in make things so much easier!
5. Visibility and engagement
A webcast is more than just a slide show or visual images alone. The incorporation of videos has become extremely popular alongside other presentation formats. When you use webcasts, you can stream your content from a single source to multiple viewers simultaneously incorporating multiple presentation files and formats. You can also involve viewers with things like polls, chats, and other calls-to-action. You can broadcast your event directly to or share it afterward on social media giving you countless avenues to have your content interacted with by others!
Baldwin has plenty of experience with and solution packages for webcasting, so what’s stopping you from experiencing the benefits of going virtual? With expert knowledge, quality service, and flexible setups to suit your individual needs, you’ll be able to seamlessly present to people across the globe. Using high-quality HD video webcasting and in a multitude of languages, Baldwin can help bring these possibilities to life — so contact us today!
Please click here to read Part 3: https://baldwinav.com/how-to-choose-the-best-webcasting-solution/